{"product_id":"loma-violet-shampoo-12-oz","title":"Loma Violet Shampoo 12 oz","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eLOMA Violet Shampoo 12 oz is a highly pigmented \u003cstrong\u003eblue-violet toning shampoo\u003c\/strong\u003e formulated for blonde, highlighted, gray, silver, and white hair. Its direct-dye pigments help neutralize unwanted yellow and brassy tones while providing a gentle, sulfate-free cleanse. \u003cstrong\u003eAloeMoist Complex, Lavender Extract, Creatine, and Organic Aloe Vera\u003c\/strong\u003e help keep hair soft, manageable, and healthy-looking while toning. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cp\u003eLOMA Violet Shampoo cleanses while depositing \u003cstrong\u003eblue-violet pigments\u003c\/strong\u003e that help counteract warm yellow and brassy tones. It helps maintain cooler, brighter-looking blonde, highlighted, gray, and silver hair between salon services while supporting softness and resilience in lightened or fragile hair. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHelps neutralize \u003cstrong\u003eyellow and brassy tones\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eIdeal for blonde, highlighted, gray, silver, and white hair\u003c\/li\u003e\n\u003cli\u003eHighly pigmented \u003cstrong\u003eblue-violet toning formula\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps maintain cooler, brighter-looking hair color\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping the hair\u003c\/li\u003e\n\u003cli\u003eContains pure direct-dye pigments\u003c\/li\u003e\n\u003cli\u003ePowered by \u003cstrong\u003eAloeMoist Complex\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003eLavender Extract\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eContains strengthening \u003cstrong\u003eCreatine\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eFeatures \u003cstrong\u003eOrganic Aloe Vera\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003eQuinoa Protein\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps hair feel soft, smooth, and manageable\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSulfate-free\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eGluten-, soy-, and paraben-free\u003c\/li\u003e\n\u003cli\u003eProfessional \u003cstrong\u003e12 oz \/ 355 mL\u003c\/strong\u003e size \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eWet hair thoroughly and apply the desired amount, focusing especially on areas where brassiness is most visible. Lather and leave on for approximately \u003cstrong\u003e2–5 minutes\u003c\/strong\u003e, depending on the desired toning intensity. Rinse thoroughly and follow with \u003cstrong\u003eLOMA Violet Conditioner\u003c\/strong\u003e for maximum toning and conditioning. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKeywords\u003c\/h2\u003e\n\u003cp\u003eLOMA Violet Shampoo 12 oz, Loma purple shampoo, Loma toning shampoo, violet shampoo for blonde hair, purple shampoo for gray hair, shampoo for silver hair, blonde toning shampoo, anti brass shampoo, shampoo for highlighted hair, blue violet shampoo, purple shampoo for brassy hair, sulfate free purple shampoo, professional toning shampoo, blonde color care shampoo, Loma hair care\u003c\/p\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":46228776878271,"sku":"vka1789701557107","price":7.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8535\/6991\/files\/loma-violet-shampoo-12-oz_1.png?v=1789701562","url":"https:\/\/memory-making-outfit.shop\/products\/loma-violet-shampoo-12-oz","provider":"My Store","version":"1.0","type":"link"}